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Introduction to The Corporate Plan

Introduction to The Corporate Plan

Cardiff needs to have not just a strong economy, but a fair society too.

Even though we have millions of pounds less to spend as a result of public cuts, we have been able to protect some services and have found new ways of delivering others by working with partners and people in the community.

In transforming our services we have:

  • Co-located a range of services in brand new community hubs;
  • Used new technology to allow social workers to spend more time with the people they support; and
  • Helped more people continue to live independently by making adaptations to their home.

As Cardiff is also one of the fastest growing cities in Britain, we must ensure we can deliver services for more people. We are therefore working with partners to make sure we have enough homes, good schools and a transport system that can cope with demand.

Thinking of future generations, we will also protect natural resources and the environment to ensure everyone has access to energy, clean air, water and food. Cardiff’s future is bright. Over the years ahead our story must be one which tells of giving all our citizens a standard of living and a way of life equal to any European capital.


Download the full Corporate Plan (3mb PDF)


The Corporate Plan is the Council’s road map for the next two years. It sets out what the Council will do to deliver its vision of becoming Europe’s most liveable capital city. With four priorities, the Corporate Plan makes clear what the Council will do to deliver against these priorities and how we will measure our progress.


The Council has less money but a growing demand for our services so we have chosen to focus our resources on four priorities:

  • Better education and skills for all.
  • Supporting vulnerable people.
  • An economy that benefits all our citizens.
  • Working together to transform services.

Under each priority, we have identified a number of well-being objectives. These are areas we want to focus on to ensure we deliver economic, social, environmental and cultural well-being for the people of Wales.

For each well-being objective, we have then agreed several commitments and set targets to measure our progress.

Over the next 20 years, we are expecting more people to move to Cardiff. This is exciting for the city but will bring challenges along with it as we will need more homes, more school places and a better transport network amongst other things.

At the same time, we have less money to spend. Already, we have had to save millions of pounds and still need to save more.

To understand the challenges facing the city and identify areas where the Council can have a positive impact on life in Cardiff, we have published a Liveable City Report. This report will inform a well-being plan which will set out how the Cardiff Public Services Board will ensure improvement in key areas.

To ensure we can still deliver important services, we will work with residents and partners to find new ways of doing things that allow us to ensure people can still have the things they need like parks, museums, clean streets and more.

In developing the Corporate Plan, we have involved a wide range of people across the city to gather their views about what’s important for the Council to deliver

Over 4,000 people took part in the Ask Cardiff survey and 2,520 told us what they thought about our budget decisions.



Our Priorities

Click on a priority to find out more

The Council is committed to ensuring excellent educational achievement in all sectors, from the early years, through school, to post 16 and adult learning. A city in which all citizens have equal opportunities to access effective and relevant learning, throughout life, is essential to building skills for the future, social inclusion and economic well-being and prosperity.

We will continue to work in partnership with schools, parents, communities, further and higher education providers, the third sector, business and enterprise in the city, to develop a workforce ready to respond to the challenges of the 21st century.


Our Well-being Objectives for Priority 1

What do we want to achieve?


During 2016 the Council and its partners launched ‘Cardiff 2020 – A renewed vision for education and learning in Cardiff’.


Cardiff 2020 outlines five key goals:


  • Excellent outcomes for all learners
  • A high-quality workforce
  • 21st century learning environments
  • A self-improving school system
  • Schools and Cardiff in partnership


Cardiff 2020 states our shared commitment to ensure that all children and young people in Cardiff attend a great school. We want every child to develop the knowledge, skills and character to achieve their full potential. We want to support them to become personally successful, economically productive and actively engaged citizens.


We recognise that schools play a vital role in preventing and tackling poverty. We want to give our children the skills and competencies that they will need to succeed in a rapidly changing labour market.


We will:

  • Improve educational outcomes for all children and young people, particularly at key stage 4
  • Close the attainment gap for pupils from low income families, looked-after pupils, pupils educated other than at school and pupils entering Cardiff schools with English as an additional language.
  • Improve provision for children and young people with additional learning needs
  • Ensure there are sufficient and high-quality school places to meet the population growth in the city
  • Recruit, retain and develop the best people to lead and work in our schools
  • Work with the Central South Consortium to further develop the school system to be self-improving
  • Build effective partnerships between schools, business, the voluntary sector and wider public services and communities

What do we want to achieve?


The Council is committed to providing high-quality care and support for looked-after children to help them achieve their potential. Working closely with our partners ensures a joined-up approach which tries to address problems before they occur.


Many looked-after children do well at school and beyond, however educational outcomes overall are still lower than children who are not looked after. Our award-winning Looked-After Children Traineeship Scheme offers work placements to these young people and care leavers, some of whom have gone onto apprenticeships with the Council.


We will:

  • Deliver the Corporate Parenting Strategy by 2019 to ensure that the Council and its partners collectively fulfil their responsibilities to all children and young people who are in their care

What do we want to achieve?

The Council offers a broad range of adult education courses to help Cardiff’s citizens meet their learning goals. We are especially focused on supporting those on low income.


Adult Community Learning in Cardiff focuses on two key areas:

  • Learning for Work: This focuses on priority learners including those currently not in education, training or employment and those aged 50+ who are currently unemployed.
  • Learning for Life: These courses are available to everyone.


In 2015-16 the Learning for Life programme achieved a 94% success rate, which was up from 88% in 2014-15.


The Into Work Advice Service provides one-to-one support to individuals. We offer help with CVs, job application forms, Universal Jobmatch as well as a range of free accredited training courses to individuals looking to upskill. In 2015-16 over 40,000 people received Into Work Advice with 98% stating that they felt more ‘job-ready’ as a result of attending a work preparation course.


Helping people get online is vital so we also offer basic computer skills sessions. Doing this not only gives individuals new skills to help them get into work, it also makes it easier for them to claim and maintain their benefit claims especially claims for Universal Credit.


We will:

  • Further develop Adult Community Learning and the Into Work Advice Service to support vulnerable people to maximise their employment opportunities

How we treat people in most need of support is a real test of the values of our city. As Cardiff grows, it is more important than ever that no one is left behind because of their circumstances. This must involve a joined-up approach that supports the person rather than treating problems in isolation.


Our Well-being Objectives for Priority 2

What do we want to achieve?

The Council is committed to supporting children, young people and adults who may be unable to take care of themselves. Along with our partners we will continue to play a vital role in protecting people who need care and support from abuse, neglect or any other kind of harm.


We will also focus on improving our services to prevent issues escalating, which can sometimes result in vulnerable children or adults being separated or cared for away from their families. By being more effective in this area we can deliver greater value for the Council and communities in the long term while improving the quality of life for vulnerable people.


We will:

  • Improve the recruitment and retention of children’s social workers, ensuring that less than 18% of jobs are vacant at any one time by March 2018
  • Ensure that Domestic Violence Support Services meet the requirements of new legislation by March 2018
  • Work to make Cardiff a recognised Dementia Friendly City by March 2018
  • Renew the safeguarding vision and strategy across Social Services by March 2018
  • Improve engagement with communities by March 2018 to improve the safeguarding of children

What do we want to achieve?

Housing is at the heart of well-being. So we are committed to delivering high-quality, sustainable and affordable homes, particularly for those in most need.


Demand for housing in Cardiff is high, particularly for social housing. We will therefore prioritise work to ensure that as many properties as possible are available for Council tenants as well as maximising the delivery of affordable housing.


We recognise that acting on homelessness is an immediate concern if we are to support the most vulnerable. So we will also ensure we have effective and efficient measures in place to support people who are, or are at risk of becoming, homeless.


We will:

  • Implement the Cardiff Housing Strategy 2016-2021 to ensure those in need have access to appropriate, high-quality services:
    • 1,500 new homes (of which 40% affordable) through the ‘Cardiff Living’ programme
    • An additional 100 Council properties through a range of capital funding by 2022
    • Independent Living Solutions for Older and Disabled People
    • A new Homelessness Strategy
    • A new Rough Sleeping Strategy
    • Continued joint working to mitigate the issues caused by Welfare Reform

What do we want to achieve?

Helping people to live independently means:


  • Enabling potentially vulnerable people to develop the skills they need to live on their own,
  • Supporting them with reasonable adaptations to their homes, and
  • Providing more preventative services before their needs become critical.

To achieve this, we will continue to:


  • Help people who are admitted to hospital to be quickly and safely discharged
  • Build on the success of the new First Point of Contact Service for anybody who needs support
  • Ensure that on the first point of contact, those who need support can access a range of services to secure independent living
  • Support young people leaving care and help them to access good accommodation, employment opportunities and mentoring

We will:


  • Implement the ‘Disability Futures’ Programme by December 2018 to remodel services for disabled children and young adults aged 0-25 across Cardiff and the Vale of Glamorgan
  • Promote and increase the number of adults using the new First Point of Contact Service to access information and signposting to enable them to remain independent in their community and act as a Gateway to accessing advice and assistance
  • Work with our partners to maintain the reduction in the number of Cardiff residents who experience a delayed transfer of care from hospital during 2017-18
  • Continue to increase the uptake of direct payments for children and adults in Cardiff by March 2018 to enable people to have control over the care services they receive
  • Offer a Carers Assessment to all eligible adult carers who are caring for adults during 2017-18
  • Undertake a campaign by March 2018 to raise young carers’ awareness of their entitlement to a young carers assessment
  • Implement a new model of Day Opportunities by March 2018 to maximise independence for adults with care and support needs
  • Conclude the implementation of Signs of Safety in Children’s Services by March 2020 in order to ensure that all staff within the Directorate are able to engage with families using the Signs of Safety Risk Assessment Framework
  • Further develop the Alarm Receiving Centre as well as the use of new technology to assist people to live independently
  • Develop Locality Based Working building on the learning of the Older Persons pilot project to effectively integrate services for older people within a geographical location

A strong and inclusive economy is at the heart of a city with a great quality of life. To achieve this we must ensure Cardiff offers the right conditions to attract and support investment; to create more and better-paid jobs, in the city and wider region, and to provide the support and pathways to help our citizens access these jobs and build careers in Cardiff.


Our Well-being Objectives for Priority 3

What do we want to achieve?

We will work with our partners in both the public and private sectors to create jobs and deliver economic growth in a way that benefits everyone. We will create an environment which supports new business and the growth of existing business as well as encouraging investment into Cardiff. This will increase both the number and the quality of the jobs available for people in the city and across the city-region.


We will continue to deliver projects to attract employment in high-value sectors such as the creative industries, and financial and business services.


We recognise the importance of ensuring local people benefit from the city’s success, so we will seek to create opportunities for apprenticeships, work placements and employment, focusing especially on the long-term unemployed.


We will:


  • Encourage jobs growth by working with partners to deliver 300,000 square feet of Grade A office accommodation within Central Square by March 2019
  • Work with partners to deliver the Cardiff Capital Region City Deal
  • Progress delivery of an Indoor Arena to attract visitors, overnight stays and increase visitor spend
  • Commence delivery of International Sports Village phase 2 by 2018
  • Support growth in the creative industries sector through the development of creative hubs
  • Develop an integrated approach to the management of the city centre with the Business Improvement District
  • Implement the Tourism Strategy with a view to attracting more visitors to the city by March 2018
  • Undertake a detailed feasibility study to secure investment for the maintenance and refurbishment of City Hall
  • Develop a revised International Strategy for Cardiff in 2017-18 following the decision for the UK to leave the EU
  • Work with major contractors and providers to create opportunities for apprenticeships, work placements and employment
  • Make Cardiff a Living Wage City by encouraging suppliers, contractors and providers to secure accreditation through the Living Wage Foundation

What do we want to achieve?

One of our priorities is to create sustainable communities with high-quality housing, great parks and open spaces, and excellent transport links. This will demand an approach which ensures that the city develops in a sustainable and inclusive way.


We need to secure investment in transport, allowing people to travel around the city – and the city-region – in a convenient and clean way. A new integrated transport interchange and gateway to the city, created at the heart of the transport network, is a key priority.


In addition it is essential that we develop an integrated cycle network. We will also seek to reduce carbon emissions by investing in sustainable transport solutions and green energy, and supporting individuals and communities to recycle as much as possible.


We will:


  • Develop a strategy in relation to clean air, zero carbon renewal fuels, energy retrofitting and solar projects by March 2018
  • Work with developers, transport operators and businesses to deliver a new transport interchange in Central Square
  • Develop a programme of phased improvements to city wide bus routes
  • Work with Welsh Government, regional partners and the transport industry on proposals for the Cardiff Capital Region Metro
  • Adopt the Active Travel Integrated Network Map and the Cardiff Cycling Strategy and deliver a programme of walking and cycling schemes
  • Work with partners on developing an on-street cycle hire scheme
  • Develop and deliver aligned spatial planning and transport development programmes for Cardiff Bay and the City Centre
  • Ensure the delivery of design-led, sustainable, master-planned developments through the Local Development Plan
  • Achieve the statutory recycling / landfill diversion targets

What do we want to achieve?


The ‘Cardiff Commitment’ is our pledge to work with young people, schools, employers and other partners to support 16-year-olds to move from school to further and higher education, training and the world of work.


There has been a significant improvement over the last five years in the numbers of young people successfully moving to education, employment or training. We aim to continue this positive trend, ensuring that our most vulnerable learners are offered support to meet their individual needs. At the same time we want to increase opportunities for our most able pupils and learners, to allow them to compete on a national and international level.


The labour market is changing rapidly so it is important that we work with employers to identify the skills that their future staff will need. We can then ensure that our young people have the opportunities to learn those skills. We aim to improve outcomes for all young people by connecting them to opportunities across the city.


We will:


  • Deliver the ‘Cardiff Commitment’ by:
    • Identifying at an early stage young people who may not move onto employment, education or training
    • Keeping in touch more with young people to support them, both pre and post 16
    • Improving the range of employment, education and training opportunities that are available to young people across the city
  • Increase the number of apprenticeships, traineeships and work placements for young people and work-based training

What do we want to achieve?


To be a successful capital city we need to focus on the city environment. We know how important our green and blue spaces, public squares, streets and highways are.


We will ensure that these public spaces are well-designed and maintained. We will also make sure that they are attractive, clean and safe. We will work with communities to improve the existing spaces and to create new ones in a sustainable way.


In addition to this, we will ensure leisure services are provided so that they are accessible to all.


We will also help the Welsh Government meet its target of having one million Welsh speakers by 2050 by working with partners to double the number of Welsh speakers in Cardiff.


Finally we will invest in culture by working with partners to provide support which nurtures the creative and cultural industries.

We will:


  • Work in partnership with Cardiff University to deliver the Creative Cardiff initiative
  • Deliver a Coastal Risk Management Programme to manage the risks
  • Deliver a programme of well-maintained highway asset and public realm
  • Improve street cleansing, grounds maintenance, highway maintenance and enforcement
  • Improve our engagement with citizens with regards to how services are delivered and embrace partnership and volunteer working with Citizen Groups
  • Deliver high-quality and well-maintained bay and water ways at Harbour Authority
  • Deliver an updated Parks and Green Spaces Strategy by March 2018 including maintaining and increasing the Green Flag status of parks
  • Ensure Leisure Centres deliver high-quality services
  • Develop a strategy to help modernise and expand our dogs home service by March 2018
  • Work with partners to double the number of Welsh speakers in Cardiff by 2050 through the Bilingual Cardiff Strategy. Key to this will be:
    • Allowing for the expected increase number of children attending Welsh medium schools each year
    • Ensuring a good qualification in Welsh for all pupils
    • Supporting Council employees who undertake Welsh language training

Sharply declining budgets, increased demand for services and a desire to achieve sustainability mean that the Council must continue to transform the way we deliver services. Over the past four years we have worked closely with residents and partners across the city to safeguard the long term future of many of the city’s most highly valued services. Our programme of change will continue as we position ourselves for the future.


Our Well-being Objectives for Priority 4

What do we want to achieve?


When thinking about the services we provide, involving citizens at every stage helps us to meet their needs and develops lasting partnerships with communities. We will hold local roadshows to provide an opportunity for residents, businesses, partners and elected members to come together to discuss priorities, identify issues and develop solutions.


Due to budget and demand pressures the Council and its public sector partners must work more closely together to deliver services. This means increased collaboration with other Local Authorities and public services including co-locating services within community facilities or Hubs, sharing assets or buildings, pooling budgets, or introducing multi-agency teams to work with residents and communities to provide more integrated services.


Within the Council, departments are also working more closely together, making services easier to access for residents including the increased use of online services.


We will:


  • Continue with the implementation of the delivery model for the provision of play services with full implementation by March 2018
  • Continue the Community Hubs development programme
  • Review our Neighbourhood Partnerships to ensure we are working with citizens and partners in the best way by March 2018
  • Consider options for a regional Youth Offending Service model by March 2018
  • Implement the Child Rights Partners programme by March 2020 to work towards Cardiff’s ambition to be a Child Friendly City

What do we want to achieve?

The Council’s latest performance figures show the progress that is being made in key areas. The Council was the third-most improved in Wales, with performance in social services and education being particularly critical to this achievement. This performance reflects the work that has been done since the Corporate Assessment undertaken by the Wales Audit Office (WAO) in 2014.


Since that time the Council’s approach to performance management has been developed in consultation with the WAO to ensure that information about our performance is more visible and that we offer support for under-performance.


We will continue to develop our approach to performance management in 2017-18, ensuring that the right level of information is available to the right groups at the right time.


We will:


  • Implement the new Performance Management Strategy across the organisation
  • Further reduce absences through sickness by March 2018 through monitoring and support for all staff
  • Implement refreshed Personal Performance and Development Review (PPDR) scheme by March 2018
  • Ensure the Council’s decision making process is timely, inclusive, open, honest and accountable

What do we want to achieve?

Due to increased demand and continuing financial pressures we must manage our resources, including our properties, in the most efficient way.


The cost of operating all of our buildings is around £50m per year. This is our second largest expense after staff. There is also a growing backlog of maintenance which is in excess of £100m. We will consider whether we need to retain all of our buildings and focus on using the buildings we do keep more efficiently by working with partners. We will also focus on improving the quality of the remaining buildings.


We also need to develop and implement alternative ways of delivering services. Traditionally we have provided many services directly. We are now developing other approaches such as working with community groups. We are also identifying how some services can effectively, and fairly, be commercialised.


We will:

  • Deliver the Council’s property strategy for fewer but better buildings
  • Change our way of working through digitalisation
  • Include 5% alternative fuelled and fuel-efficient vehicles by April 2018, then increase alternative and efficient fuel usage by 10% each year after that
  • Commercialise key Council services to increase income
  • Further develop the Medium Term Financial Plan to inform the Annual Budget Setting Process
  • Implement the workforce strategy to develop and provide new skills to our staff to help them meet the changing needs and demands of the Authority
  • Achieve the Silver Level of the Corporate Health Standard by March 2018